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mtw1tter

mtw1tter

Currently reading

Perfect Strangers
Tasmina Perry
The Happiest Refugee: A Memoir
Anh Do
The Captain's Daughter
Leah Fleming
The Trader of Saigon
Lucy Cruickshanks
Someone: A Novel
Alice McDermott
The Wolves of Midwinter
Anne Rice
A Killing of Angels
Kate Rhodes
Gravity of Birds Pb
The Return
Michael Gruber
The Twenty-Seventh City
Jonathan Franzen

Tuning into Mom: Understanding America's Most Powerful Consumer

Tuning into Mom: Understanding America's Most Powerful Consumer - Michal Clements, Teri Lucie Thompson Insightful in highlighting the different hot-button areas relevant to moms such as 1. Food, 2. Exercise and Sports. 3 Education. 4 Safety and Health. 5. Technology as well as 6. Fashion and Beauty. although it feels at times like a marketing thesis turned into a book, in terms of reading it.